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Modeling an Urban Agriculture Business

March 8 @ 6:00 pm8:30 pm


Anas­tasia Cole Plaki­as, a Co-Founder of Brook­lyn Grange, will walk par­tic­i­pants through the dif­fer­ent con­tem­po­rary mod­els of urban agri­cul­tur­al busi­ness­es, with a focus on New York City, and present a frame­work for think­ing cre­ative­ly about oppor­tu­ni­ties for farm­ing in cities. Tak­ing place in Brook­lyn Grange’s indoor work­shop space at the Brook­lyn Navy Yard, Anas­tasia will cov­er a range of top­ics, includ­ing: dif­fer­ent busi­ness enti­ties a bud­ding urban farmer might con­sid­er; the var­i­ous goals, ben­e­fits and chal­lenges of urban agri­cul­ture; the range of phys­i­cal models–from aero­pon­ics to aquapon­ics to soil-based farming–and busi­ness struc­tures, and how each one address­es respec­tive goals and chal­lenges; var­i­ous enter­pris­es for the diver­si­fied urban farm, from flow­ers to bees to mush­rooms to events, and more!

After look­ing at a few case stud­ies of exist­ing projects, we’ll have a break­out work­shop ses­sion to devel­op hypo­thet­i­cal oppor­tu­ni­ties into the first drafts of busi­ness plans.

We rec­om­mend this ses­sion par­tic­u­lar­ly to those folks hop­ing to launch their own busi­ness or social enter­prise in a big city, oper­a­tors look­ing to diver­si­fy their orga­ni­za­tion, or any­one gen­er­al­ly inter­est­ed in urban ag. From urban plan­ners and farm­ers, devel­op­ers and com­mu­ni­ty orga­niz­ers alike, atten­dees will leave with a new per­spec­tive on how to design finan­cial sta­bil­i­ty, eco­log­i­cal sus­tain­abil­i­ty, and social val­ue into their busi­ness plan.

Anastasia’s book about the farm “The Farm on the Roof” will be avail­able for sale at the work­shop for $25. It is avail­able for pre-sale here for $20. To pur­chase please click on the but­ton below.


Brook­lyn Grange Rooftop Farm — Navy Yard 
63 Flush­ing Ave
Brook­lyn, NY 11205 Unit­ed States
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