LED light bulbs are the future of light bulbs, says Wired Magazine

http://www.wired.com/magazine/2011/08/ff_lightbulbs/

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The Future of Light Is the LED

Brett Sharenow is presiding over the Pepsi Challenge of lightbulbs. The CFO of Switch, a Silicon Valley startup, Sharenow has set himself up in a 20-by-20 booth at the back of the Pennsylvania Convention Center in Philadelphia, and he’s asking passersby to check out two identical white shades.

via Wired