IDEAS CITY explores the future of cities around the globe with the belief that arts and culture are essential to the vitality of urban centers, making them better places to live, work, and play. Founded by the New Museum in 2011, IDEAS CITY is a major collaborative initiative between hundreds of arts, education, and community organizations. This year’s theme is Untapped Capital, with participants focused on resources that are under-recognized or underutilized in our cities.

Make sure to stop by City Atlas’s Booth and choose from a variety of temporary tattoos to show what you love most about sustainable NYC!

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IDEAS CITY is a biennial Festival in New York City of conferences, workshops, an innovative StreetFest around the Bowery, and more than one hundred independent projects and public events that are forums for exchanging ideas, proposing solutions, and accelerating creativity. Additional Global Conferences are organized annually in key urban centers around the world to identify urgent issues.

“As an institution dedicated to new art and new ideas, the New Museum strongly believes that the cultural community is essential to the vitality of the future city. We also believe that the cultural sphere is still a relatively untapped source of enormously powerful creative capital, especially in its potential to stimulate economic development and foster greater innovation in other fields. The IDEAS CITY initiative is an unprecedented step in expanding both our institution’s mission and its potential as a community hub, drawing the creative population together as agents for change.” —Lisa Phillips, Toby Devan Lewis Director, New Museum