Citi Bike launched this week in Manhattan and Brooklyn to much fanfare and consternation. A Clinton Hill resident, cartoonist Alex Gruss, found a creative way to share his opinion of Citi Bikes. He protested corporate advertising by placing this sculpture among the racks.
Gruss explained his project: “I celebrate the idea of saving energy and bicycle riding but I am outraged by the fact that a huge conglomerate has been invited to advertise themselves on every corner of New York City. That’s what I tried to convey when coming up with the idea of mixing the art piece with the Citibank bicycles.” The piece was created by sculptor Jack Jano.
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